In the meantime, follow us on LinkedIn
Or contact: hello@inceptionux.com

In the meantime, follow us on LinkedIn
Or contact: hello@inceptionux.com

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Inception UX Lab

Inception UX Lab

Inception UX is an independent research lab exploring how AI systems behave under rhetorical pressure.

We design diagnostic protocols—called the Oliveira Protocols —that expose failure patterns in how AI handles user intent, ethical framing, role shifts, and cognitive ambiguity.

We're mapping the edge cases of fluency—where language models break, obey too easily, or mirror what they shouldn’t.



Inception UX is an independent research lab exploring how AI systems behave under rhetorical pressure.

We design diagnostic protocols—called the Oliveira Protocols —that expose failure patterns in how AI handles user intent, ethical framing, role shifts, and cognitive ambiguity.

We're mapping the edge cases of fluency—where language models break, obey too easily, or mirror what they shouldn’t.



When language
is the interface,
misunderstanding is the failure mode.

When language
is the interface,
misunderstanding is the failure mode.